He will be elevated to Group Nine’s executive leadership team. We're storytellers with an expertise in crafting emotional and entertaining stories about animals. Brands need innovative partners like Blue Hour Studios who can help them explore first-to-market content opportunities on emerging platforms, like TikTok, Twitch and VSCO. “We’re excited to have been tapped by Bill to bring Brandshop’s expertise to this new, independent company,” said Group Nine Media CEO, Ben Lerer. Group Nine’s mission is to tell great stories that spark action and make a real difference. NEW YORK, Dec. 18, 2019 (GLOBE NEWSWIRE) -- Horizon Media, the largest independent media agency in the world, announced today that it has launched a new creative agency, Blue Hour Studios, tapping the storytelling capabilities from Brandshop by Group Nine Media, the number one video publisher on mobile in the U.S. Blue Hour Studios is an innovative new digital content … However, marketers are struggling to keep up with these growing demands and lack the resources to scale nimbly and quickly.Said Bachman, “We have seen an increase in demand from our clients to help navigate content initiatives and have had the benefit of leveraging our marketing expertise to create personalized, relevant content for various platforms, channels and environments. We have partnered with Brandshop on client engagements during the past several years and have admired their work, and now as Blue Hour Studios we look forward to bringing a more fulsome offering of media plus content to Horizon’s client base and the broader market.”Bill Koenigsberg (President, CEO and Founder of Horizon Media) seen right, Ben Lerer (CEO of Group Nine Media) seen left.“We’re excited to have been tapped by Bill to bring Brandshop’s expertise to this new, independent company,” said Group Nine Media CEO, Ben Lerer. In addition to continually adding new internal service offerings, in 2015, Horizon launched a new media agency, Canvas Worldwide, in a joint venture with INNOCEAN Worldwide. We believe great brands … Consumers are more likely to trust content over traditional ads, and they have rising expectations when it comes to content personalization and an improved user experience. 1 publisher on social and parent to digital brands NowThis, Thrillist, Seeker and The Dodo, today announced the official launch of its in-house branded content studio - Brandshop.
Not only am I confident that Brandshop offers unique, unparalleled value to our clients, but I believe it has huge continued growth potential for the company.”Johnson has over 10 years of experience developing high-impact, mobile-first branded content solutions for clients.
In 2016, Horizon turned its direct marketing division into a standalone entity, Horizon Next, since winning major clients UnitedHealth Group, Peloton and Safelite to name a few. Group Nine Forms Brandshop, In-House Branded Content Studio - 12/13/2018 Blue Acorn iCi, a data-driven, strategic consultancy, is …
1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], today named Yosef Johnson President of Group Nine’s in-house branded content studio, Brandshop. “I am thrilled to expand my role and to continue to help leverage Group Nine’s deep audience insights and best-in-class creative practices to authentically and thoughtfully connect advertisers to Group Nine’s massive audience.”Group Nine Names Yosef Johnson President of BrandshopGroup Nine's Custom Content Shop Grew by 50% in Past Year with Integration of POPSUGAR and Increased Demand for Unique Ad SolutionsNEW YORK – (August 14, 2020) – Group Nine Media, the no. New York, United States. Prior to building a branded content team for NowThis, Johnson managed the ESPN and Jordan Brand accounts with Wieden & Kennedy. “Brandshop is the expert in creating unique, custom, branded social content for advertisers; we look forward to applying some of that expertise to help clients tell their own story in innovative ways across platforms as we gain a different perspective on client services,” said Lerer. Brandshop brings together the creative services teams across Group Nine’s four brands, as well as the branded entertainment arm of its LA-based … Lass dich von unseren Kollektionen inspirieren & entdecke die neusten Mode Trends für modebewusste Menschen